In this evolving era of the emerging Digital Marketing field, staying ahead of this curve is important for owners looking to succeed in the online era. As we enter the year 2024, the importance of SEO ( Search Engine Optimization ) remains the same but increasing daily.
But, the strategies for achieving these goals are still continuously evolving.
To Rank Higher on the Google Search Result Page ( SERP ) with your website, you must mainly focus on the four pillars of Effective SEO: Technical SEO, High-Quality Content, On-site SEO, and Off-Site SEO.
In this article, we will dive deeper into these pillars to navigate you towards it.
Also, we have discussed actionable Strategies for Effective SEO, so you can Increase your online presence without much effort.
What is Effective SEO?
Effective SEO means implementing SEO strategies to rank your website in SERP against your competitors so that you will get the benefits of ranking up your website and getting more organic traffic towards your site or webpage.
The Four Effective SEO Pillars?
Considering these four pillars for Effective SEO can reduce your time and energy while doing SEO for your website, Business, Agency, or many more.
These four Effective SEO Pillars are mentioned below and discussed in detail as well, so you will get In-depth knowledge about it and Increase your website Ranking in SERP:
- Technical SEO: Your website should be Crawled and Indexed without much effort by Crawler.
- High-Quality Content: You need to write the most relevant and High-Quality Content that solves users’ queries.
- On-Page SEO: Optimization of your Content, Title, Meta Description, Tags, Keywords, and many more.
- Off-Page SEO: Building your website’s authority via different Off-Page SEO Strategies in Google Results.
Pillar 1: Technical SEO
Many website owners think creating Content and doing on-page and off-page will help them rank faster in SERP, which is not wrong.
But, google says your website’s technical aspects also play a vital role in Ranking your website on the First Page of Google.
How your website loads, open, mobile-friendly and many more Technical Aspects help users to stay on your website, which helps to decrease your website’s Bounce Rate.
Nowadays, users’ attention span has drastically dropped from 15 seconds to 3 seconds or less. If your website has very poor Technical SEO, then you are losing your potential customers just because of one mistake.
Below, we have discussed all the Important Aspects that you should check while doing Technical SEO:
1. Site Speed Optimization:
Your website Page Loading Speed Plays a very crucial role in Technical SEO. If your web page is not open in under 03 seconds then you are losing almost 40% of potential users or customers.
Those pages that generally open in under 03 seconds can Rank Faster in SERP. as they get more users with low Bounce rates.
Google always promotes those pages in the First Pages that have more visitor count with less Bounce Rate.
How to check Page Loading Speed?
You can check your Page Loading Speed Insights from Tools like Google Page Speed to Identify your loading delay issues and fix them ASAP.
2. Mobile-Friendly ( Mobile Responsiveness ):
Google says almost 60-80% of your website traffic comes from smartphone devices, so you can not ignore your website’s mobile friendliness.
Google has mandatory that every website should be Mobile-Friendly which means your pages should also open on smartphone devices properly and give the same Information as on Desktop.
If you haven’t made your website or pages mobile-friendly then you must have to do it.
How to check if your website is mobile-friendly or not?
To do a Mobile-Friendly Test, you can use Google’s official tool called Mobile-Friendly Test Checker.
3. Site Structure Data and Sitemap
You need to ensure that you’re website has a well-managed and logical site structure with organized URLs.
You’re every URL must be indexed in Google Search Console or must be blocked by robot.txt.
To submit a sitemap in the Google search console very easily you need to add rank Math Plugin.
Why Sitemap is Important?
When you create your website or any specific web page or article, it should be visible in Google Pages.
Just after creating pages, they do not get visible in Google, to do that you need to add your website and its sitemap into Google Search Console.
This is the official tool from google to easily and quickly index your pages into Google.
Also read: How to link the website to Google Search Console for a website?
4. SSL Certificate
SSL also known as Secure Socket Layer Certificate prevents your website from malware attacks and helps your website to stay secure.
SSL is provided by your Hosting Provider by default when you get the annual package of Hosting for your website.
Google gives more advantages in Ranking the website who has SSL Certificates in their website and ranks them earlier.
Pillar 2: High-Quality SEO-Friendly Content
Your website’s content is the backbone of your successful and Effective SEO Strategies.
Creating High-Quality, relevant content not only helps your website to rank at the top of SERP but also helps users to stay engaged with your content which helps you to rank higher in Google.
Below we have discussed how you can create your content SEO-Friendly and engaging that ranks Higher in the SERP.
1. Keyword Research:
Before writing your article to upload to Google, you need to do the very first step is to do Keyword Research.”
Keyword Research helps you to get to know on which topic you are going to write the article.
While doing Keyword Research you need to focus on High-Volume but Low-competition keywords as they help you to rank higher on low-competition keywords.
Comprehensive guide on Keyword Research.
2. Quality over Quantity:
While creating content always focus on Quality Content.
Your Content should always fulfill users’ queries and give them more knowledge about their search.
Google always rewards quality content and penalizes irrelevant content.
Also, your content should be SEO-Friendly, 100% Plagiarism free, and should pass AI Content Detector Tests successfully.
3. User Experience and Attention:
Optimize your content according to user intent. While reading your content users should get engaged and spend more time on your website.
While creating engaging Content always use-
- Bullet Points and
These things help users to read the whole article without getting bored.
4. Update your website regularly:
Always update your articles or website data ( Information ) regularly with fresh content.
Google loves fresh content on old published articles. Outdated content can harm your website’s ranking in SERP.
How to Prevent your SERP Ranking from losing?
Pillar 3: On-Page SEO
On-page SEO is a very crucial step that helps to optimize your website’s pages to improve their Search Engine Ranking.
Without doing On-Page SEO google will not be able to get to know about what your content is serving.
On-Page SEO check-list:
- Meta Tag
- Internal Linking
- Image Optimization
- URL Structure
- Meta Title
- Meta Description, Etc.,
Below we have discussed the On-Page SEO in detail so you will get an overview of what things we have to do while doing on-page SEO.
1. Meta Tags
After writing your content or creating your pages, you need to add Meta Tags so Google will get to know that on which Keywords your post should be ranking.
Meta Tags are like external keywords. The difference is that we add keywords in Content and on the other hand, we add Meta Tags after content.
2. Internal Linking
Internal Linking is one of the most important parts of On-Page SEO. Internal Linking helps you to drive your website visitors from one web page to another web page.
Which helps you to get more visitors and rank your page Higher.
Also, when users visit your other web page via Internal Linking google starts increasing your position in SERP and starts giving authority as well.
3. Image Optimization
Image optimization means delivering the Images that are present on your website in lower image sizes without losing the Image Quality.
Delivering High-Resolution Images helps your website gain some organic traffic from the Google Image Platform.
It is mandatory to know “How to optimize Images for your website“.
When you compress Images and upload them on your website that time it helps your website to load faster and open quickly in search engines.
4. URL Structure
Google always tries to avoid long URLs that are not relevant to the Content that is present in web pages.
Creating Shorter, Relevant URLs for your content helps users to get to know about your content before it opens.
Also, Google Search Console quickly indexes these short and relevant types of URLs.
You can also read How to Index Article in Google Search Console Quickly.
Pillar 4: Off-page SEO
Off-page SEO also refers to creating impactful strategies and applying them outside your website to gain a good amount of Ranking in SERP. These strategies come under the Effective SEO Strategies section.
Off-page SEO includes creating relevant High-Quality Backlinks, Guest Posting, Social Media Marketing, and many more, from where we get Do-Follow Backlinks and gain some Authority for our website.
Off-page SEO is very crucial for your website if you want to Rank your website in Google Search Result Page earlier.
Below, we have mentioned the off-page tactics that anyone can implement and start gaining some traffic and authority:
1. Backlink Building:
Achieving Relevant Do-Follow High-Quality backlinks from High Authority websites helps our website to Rank Faster and gain Ranking in SERP.
Getting these types of Do-Follow backlinks is a very crucial part of backlinks. while creating it you need to keep in mind that getting one relevant High Quality Backlink is much more beneficial than creating 100 Irrelevant backlinks.
2. Social Signals
Maintaining your active presence on Social Media Platforms helps you to gain relevant and authoritative traffic for your website.
Also, Social Signals and content that are uploaded on Social Media can positively influence your SEO Rankings.
You can refer to this article where we have discussed the top 10 Social Media Platforms that can influence your SEO Ranking.
3. Local SEO
If your business has a Physical Location then local SEO will be more beneficial for you than anything else.
As in Local SEO, you set up your business location on the map and another platform from where you can get direct lead calls from your relevant and potential audience.
Frequently Asked Questions (FAQs):
What is Technical SEO, and why it is Important?
Technical SEO mainly focuses on your website’s technical aspects such as site speed, mobile-friendliness, and many more. Technical SEO is crucial because it ensures your website will open quickly in Google Search Engine.
By focusing on these four Effective SEO pillars- Technical SEO, On-page SEO, Off-page SEO, and Content. You can gain a better position as compared to your competitors and be successful in 2024.
Always keep in mind that Effective SEO ( Search Engine Optimization ) is an ongoing and time-consuming process, to succeed you need to be patient and focused on creating new content and continuously keep trying new things.
But these four pillars of Effective SEO will remain the same and never change no matter when you are reading this article.
With the strategic approach towards SEO, you can rank faster and higher than your competitors in the landscape of SEO.